Marketing Fruit to Kids is “Sticky”

orange marketing health communication

Cuties, the California mandarin brand selling two varieties (Clementines and Murcotts), have figured out how to corner the market on selling fruit to kids. Kudos to them on taking on the challenge when so many food manufacturers believe that only highly … Continue reading

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Health Communication Defined

Health Communication Defined

Health communication encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health. It links the domains of communication and health and is increasingly recognized as a necessary element of efforts to … Continue reading